Research Topic:Motivation, Attitude, Opinion, Memory, preference, etc |
Research Method:Focus Group Interviewing(FGI)、Depth Interview |
Research Topic:Product cognition, Usage status, Usage habits, Advertising effectiveness, etc |
Research Method:Telephone interviews, Home visits, Site visits, Mailing questionnaires, Group tests, Internet surveys, Mystery shopper |
Commodity research:research:Concept testing, Product testing, Taste testing, Packaging testing, Naming testing, Price testing |
Media effect research:research:Advertising Performance testing, Advertising effectiveness survey, Magazine reading analysis, Broadcast audience analysis, Newspaper reading analysis, TV viewing analysis |
Consumer Behavior Research:Research:Consumer group research, Consumption reality research, Consumption trend research, Satisfaction Survey |
Channel/manufacturer, industry survey:survey:Brand survey, Product distribution survey, Dealer opinion survey, Shopping district survey, Mall and retail store research. |
Comprehensive project research:SP trend research, Advertising effectiveness model research, Entire media market information, Cable TV research, Consumer lifestyle survey |
Public opinion survey:survey:Corporate image surveys, Political party advertising surveys, Non-political issues polls |